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Voltas strengthens portfolio of cooling products, home appliances
Mar-05-2021

Voltas has further reinforced its leadership position in the Cooling Products space, by launching the new enhanced version of the VoltasMaha Adjustable Inverter AC. The launch comes with the backdrop of 'India's Cooling Habits' study conducted by Voltas during the pandemic last year, which reflected that, more than 70% of consumers used their Inverter ACs for more than 8 hours, while over weekends 60% of consumers used their Inverter ACs for more than 12 hours. This range compliments the consumer's need for comfort and energy savings.

Based on the cultural insight of Indians opting to 'adjust', the Voltas' Maha-Adjustable Inverter AC comes with a unique value proposition of 'Flexible Air Conditioning' that allows the user to choose from multiple tonnage options. Consumers have the ability to switch within 0.75 Ton, 1 Ton, 1.2 Ton, 1.5 Ton or 2 Ton, depending on the ambient heat or number of people in the room; leading to savings and optimization of running cost.

Voltas is among India’s leading air-conditioning, refrigeration and engineering services companies.

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