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Bajaj Finserv’s arm launches Prive to provide unparalleled coverage, service excellence
Apr-29-2024

Bajaj Finserv’s unlisted insurance subsidiary -- Bajaj Allianz General Insurance Company has launched Prive, an exclusive customer experience program offering access to elevated and unmatched customer service excellence. Traditionally, in India, the thrive to increase insurance penetration over the last few years has largely been focused on tapping the customer base across the tier 2/tier 3 locations and rural markets, predominantly covering middle, upper middle class, and rural customers. 

Bajaj Allianz General Insurance, in addition to its strong focus on increasing insurance penetration across all the above-mentioned customer segments, will now also cater to a special segment of customers typically requiring insurance solutions with enhanced coverage limits. Recognizing the multifaceted requirements and comprehensive protection that align with such discerning customers’ financial and lifestyle preferences, Prive goes beyond the traditional insurance offerings. By being part of Prive, the customers gain access to an array of exclusive and prioritized insurance services, ensuring their requirements are met with precision. 

Bajaj Finserv has established itself as a financial power house with interests in insurance, lending, asset management and wealth management.


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