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GTPL Hathway unveils enhanced version of GIVA
Apr-26-2024

GTPL Hathway has unveiled an enhanced version of its WhatsApp bot, GIVA, integrating advanced AI capabilities. The upgraded bot is designed to automate customer support, enable self-service, and provide after-sales service as part of GTPL Hathway’s commitment to drive excellence through cutting-edge digital innovations. Powered by Yellow.ai, a global leader in generative AI-powered customer service automation, the intuitive chatbot will deliver seamless, hyper-personalised experiences for the company’s 12 million plus Digital Cable TV and a million plus Broadband customer base across India.

The enhanced GIVA available on WhatsApp will enable the user to make payments using the WhatsApp Pay solution powered by Cashfree Payments. This tailor-made payment integration with Cashfree will allow GTPL subscribers to renew their existing services as well as enable them to subscribe and pay for additional services within the WhatsApp environment.

GTPL Hathway is a leading regional Multi-System Operator (MSO) in India, offering cable television and broadband services.


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