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SBI Cards, Eternal launch co-branded ‘Eternal SBI Card’
Oct-15-2026

SBI Cards and Payment Services and Eternal (formerly known as Zomato) have launched 'Eternal SBI Card', a co-branded credit card designed for customers across Eternal and its affiliates. The credit card is among the first in the category to offer instant discounts across multiple brands within one ecosystem, bringing greater value to customers' everyday purchases while also extending benefits beyond the Eternal group brands. Customers can now request early access through the Zomato, Blinkit, and District apps to receive an invitation to apply when the card becomes available from October 22, 2026, in a phase-wise manner.

Cardholders get a 10% instant discount on transactions on Zomato, District, and Blinkit (only on products under the category of electronics and beauty) and a 5% instant discount on purchases under all other categories (subject to certain excluded categories) on Blinkit. These discounts shall be subject to a combined cap of 2000 per month across purchases made through all the aforementioned platforms.

Additionally, there is a 10% instant discount on Bistro and a 1+1 offer on the purchase of movie tickets through District (all discounts on Eternal brands are over and above existing platform offers). With the Eternal SBI Card, customers can also earn 5% cashback, up to Rs 1,000 a month, on spends with Apollo 24/7, ixigo, Uber, and Urban Company. The Eternal SBI Card comes with the cashback auto-credit facility, which allows automatic credit of entitled cashback against eligible transactions directly to the SBI Card account on statement generation.

SBI Cards and Payment Services is a payment solutions provider in India.

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