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Tata Motors Passenger Vehicles launches Tata Sierra Legend Series
Sep-19-2026

TATA.CAR, the electric vehicle brand under Tata Motors Passenger Vehicles, has launched the Tata Sierra Legend Series, a new five-variant range that expands access to a more elevated and indulgent Sierra experience. Starting at Rs 11.99 lakh, the Legend Series reinforces the Sierra's Premium Mid-SUV proposition by enriching its 'Lifespace on the Go' philosophy with a more sophisticated cabin experience, enhanced comfort and sought-after convenience features. It retains the iconic design, advanced technology and commanding SUV performance that have come to define the Sierra.

As part of the Legend Series, Pure L makes Sierra’s premium cabin experience more accessible than ever. Priced at Rs 13.79 lakh, it accentuates Sierra's distinctive design with 17-inch alloy wheels, while premium leatherette interiors coupled with a 26.03 cm HD infotainment system with an 8-speaker audio system create a more sophisticated cabin environment. For an additional Rs 50,000, the Pure L (O) adds open-air luxury with the segment-largest Panaromax Voice Assisted Sunroof. For customers seeking an even more indulgent in-cabin experience, the Pure+ L, priced at Rs 14.99 lakh, adds ventilated front seats, 6-way powered driver seat with thigh support extender, and Boss Mode. These enhancements further elevate comfort and convenience for occupants.

Tata Motors Passenger Vehicles (formally known as Tata Motors) is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors Passenger Vehicles has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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