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Parag Milk Foods launches Avvatar Popped Chips
Sep-10-2026

Parag Milk Foods has expanded its nutrition portfolio into the fast-growing snacking category with the launch of Avvatar Popped Chips, marking the next phase of the company’s journey from dairy to nutrition and now into new-age food categories. The launch strengthens Parag’s ambition to make protein more accessible across formats, occasions and consumer needs.

The launch builds on Avvatar’s growing portfolio of protein powders, ready-to-drink beverages and bars, with snacking emerging as the latest avenue to expand protein consumption. Together, these formats enable Avvatar to address a wider range of nutrition needs and consumption occasions, making protein a more relevant part of everyday food choices.

Available in Magic Masala and Pudina, Avvatar Popped Chips are non-fried and offer 10gms of protein per 30gms pack, priced at Rs 60, with no added sugar, no palm oil and no preservatives. The products are available on Avvatar website, Quick Commerce, Vending Machines and General Trade and Modern Trade. The new offering brings Avvatar’s protein proposition into a familiar snacking format, extending the brand beyond traditional active nutrition. 

Parag Milk Foods, established in 1992, is the largest private dairy FMCG Company with a Pan India presence.


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