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Orkla India’s business unit launches new range of North Karnataka offerings
Aug-17-2026

Orkla India’s business unit -- MTR Foods (MTR) has launched a new range of North Karnataka offerings, comprising Groundnut Chutney Podi (Shenga), Nigerseed Chutney Podi (Gurellu), Flax Seed Chutney Podi (Agasi) and Masala Khara. Crafted specifically for consumers in North Karnataka, the new products bring some of the region's most-loved flavours to consumers in a high-quality packaged format. 

Consumed daily across households in North Karnataka, chutney podis such as Shenga, Gurellu, Agasi and Masala Khara are staples of the region's cuisine and are commonly enjoyed alongside local favourites such as jolada rotti and other traditional dishes. Consumed in nearly 8 out of 10 households, they have remained a cherished part of everyday meals for generations. Drawing inspiration from local food habits and guided by the thought, Inspired by the kitchens of North Karnataka, MTR's new products seek to bring these familiar flavours and trusted quality to consumers while staying true to the authenticity of North Karnataka cuisine.

The products will be available across General Trade (GT), Modern Trade (MT), Namma MTR stores, and leading e-commerce platforms. The Groundnut Chutney Podi is priced at Rs 49, Nigerseed Chutney Podi at Rs 55, Flax Seed Chutney Podi at Rs 49 and Masala Khara at Rs 65. With the launch, MTR will further strengthen its engagement with consumers across North Karnataka through a hyperlocal approach, supported by digital content, retail branding, outdoor activations, influencer-led initiatives and on-ground consumer engagement.

Orkla India is a multi-category Indian food company with operations spanning several decades, offering a diverse range of products that cater to every meal occasion, from breakfast and lunch to dinner, snacks and beverages and desserts.


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