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Profile: Crazy Snacks
Jun-24-2026

Crazy Snacks was originally incorporated as ‘Crazy Snacks Private Limited’ on December 13, 1995, as a private limited company under the provisions of the Companies Act, 1956, pursuant to Certificate of Incorporation issued by Registrar of Companies, Kanpur. The company was converted into a public limited company pursuant to shareholders resolution passed at the extra-ordinary general meeting of the company held on April 19, 2024, and the name of the company was changed to ‘Crazy Snacks Limited’, and a Fresh Certificate of Incorporation dated July 10, 2024, was issued by the Registrar of Companies, CPC. 

The company offers a wide range of bakery products to meet the everyday needs of Indian consumers. Its portfolio includes bread, buns, cakes, and rusks. It focusses on providing affordable, high-quality options that cater to different tastes, making its products a reliable choice for households. Its rusks, produced under both Crazy Snacks and Crazy Bakery Udyog, are a key part of its range, offering a convenient snack for customers. The company’s subsidiary, Crazy Bakery Udyog specialises in a variety of snacks, including namkeen, chips, popcorn, and potato sticks. With a strong presence in North India, it ensures its products are widely available to meet the snacking needs of customers. 

The company offers its products under three brands: Crazy, Bity, and Baked Gold. Under Crazy, it offers affordable products in all categories, providing everyday snacks and bakery items at affordable prices that provide value for money. Bity focuses on premium cakes, breads, and buns, offering higher-quality products for customers who want something better. Baked Gold specialises in premium cookies and rusks, providing a more refined selection for those looking for a richer experience. Each brand is designed to serve different customer preferences while maintaining good quality. The company primarily operates in Uttar Pradesh and Bihar. Its two manufacturing facilities are strategically located to serve customers effectively across these regions.

Business area of the company

The company is engaged in the production of bakery items and a diverse range of snacks, including namkeens, chips, popcorn, and potato sticks. The company offers products under three brands: Crazy (affordable snacks and bakery items), Bity (premium cakes, breads, and buns), and Baked Gold (premium cookies and rusks), catering to varied customer preferences. 

Major events

  • 1995: Started its journey by manufacturing breads in the name and style of ‘Crazy Snacks Private Limited’.
  • 2019: Launched New Product ‘Layer Cake’ and ‘Cupcake’ under the brand name ‘BITY’ with Fully Automated Production.
  • 2024: Change in constitution of the company from Private into Public Limited.

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