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Nykaa collaborates with OpenAI
Jun-17-2026

FSN E-Commerce Ventures (Nykaa) has collaborated with OpenAI to introduce artificial intelligence-driven shopping experiences and make its catalogue directly accessible to users through ChatGPT. 

As part of the multi-year agreement, Nykaa Beauty and Nykaa Fashion have been integrated as connected apps within the ChatGPT platform. This will allow users to seek conversational recommendations for skincare, apparel and fragrances, with Nykaa serving as the destination to fulfil these queries.

Beyond consumer-facing features, the partnership will also involve the deployment of OpenAI's technologies, including ChatGPT Enterprise and the coding agent Codex, across Nykaa's internal operations. These AI tools will be integrated into various departments, including marketing, supply chain, legal, and engineering, to enhance productivity and accelerate the development of new features.

FSN E-Commerce Ventures is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. 


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