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LTM launches AI marketing Assist ‘BlueVerse M.A.X’
May-13-2026

LTM has launched BlueVerse M.A.X, AI Marketing Assist for execution, an end-to-end marketing orchestration solution, built on Agentforce Marketing by Salesforce. BlueVerse M.A.X enables brands to deliver AI-powered personalized experiences to their customers across geographies.

This offering integrates both automated agents and human expertise, enhancing return on investment, lowering operational expenses, and fostering ongoing innovation, all underpinned by robust performance analytics and iterative feedback mechanisms. The AI agents provide support, execute tasks for campaign creation, personalization, orchestration, and optimization. It offers intelligent, creative workflows, pre-configured journeys, and reusable assets for efficient deployment.

LTM (formerly LTIMindtree) - a Larsen & Toubro Group Company - is an AI-centric global technology services company and the Business Creativity partner to the world’s largest enterprises. Its capabilities span integrated operations, transformation, and business AI - enabling new ways of working, new productivity paradigms, and new roads to value.

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