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Bajaj Electricals launches Bajaj Secura Wires
Feb-03-2026

Bajaj Electricals has launched Bajaj Secura Wires, marking its entry into the wires segment and further strengthening its diversified electrical solutions portfolio. Introduced under the company’s Lighting Solutions business, the new range expands Bajaj Electricals’ footprint across allied electrical categories, addressing the growing demand for safe, reliable, and high-performance wiring solutions for residential applications. The demand outlook for wires continues to be robust therefore providing an attractive opportunity for a new trusted player in the electrical industry.

With a legacy spanning over 80 years, Bajaj Electricals has powered homes and businesses across generations. The launch of Bajaj Secura Wires extends this legacy beyond illumination to the core of electrical safety. Secura Wires comes in 4 offerings, Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR).

Bajaj Electricals is engaged in the business of Consumer Products (Appliances, Fans, Lighting), EPC (Illumination, Power Transmission and Power Distribution) and Exports.

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