HOME > MARKETS > COMPANY NEWS
  COMPANY NEWS
COMPANY
Ather Energy to enter auto insurance services
Dec-19-2025

Ather Energy has planned to enter the auto insurance services space by incorporating a wholly owned subsidiary that will operate as a Corporate Agent. In an effort to make the ownership experience more seamless, the new entity will focus on offering auto insurance policies, in partnership with multiple insurers, for its customers across the country.

The move will enable Ather to streamline its insurance offerings, enhance customer experience, and generate a recurring revenue stream by leveraging its existing user base. Through this platform, Ather intends to work with multiple insurance partners. By taking distribution in-house, Ather will also be able to innovate around EV-specific insurance products, simplify renewals, and potentially improve attach rates over time.

This is a natural extension for Ather, given its large customer base. Since the platform will serve Ather’s existing users, there are no additional customer acquisition costs, and it is expected to deliver steady, incremental revenue with limited investment. For customers, this also means a more integrated experience from buying the vehicle to getting insurance for it and handling renewals.

Ather Energy is a pure-play EV company that designs all its products ground up in India. Since its inception in 2013, the company has focused on product and technology development in India in order to build an E2W ecosystem.


  RELATED NEWS >>