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Allied Blenders launches ICONiQ WINTER International Grain Whisky in Uttar Pradesh, Haryana
Nov-13-2025

Allied Blenders and Distillers (ABD) has launched ICONiQ WINTER International Grain Whisky in Uttar Pradesh and Haryana. Building on the strong consumer response in Maharashtra, this launch marks the next chapter in ABD’s innovation journey and reinforces its commitment to redefining how India celebrates whisky during the festive winter season. 

In Uttar Pradesh the brand makes its debut and is priced at Rs 620 for 750 ml and Rs 160 for 180 ml. In Haryana, it will be available at Rs 570 for 750 ml and Rs 170 for 180 ml. With this launch, ABD strengthens its presence across North India and continues to lead innovation in the Indian whisky landscape. ICONiQ WINTER celebrates the warmth of the season and the spirit of togetherness, marking another milestone in ABD’s journey of craftsmanship and consumer-first innovation.

ICONiQ continues to deliver exceptional growth, doubling both its volumes and market share this year in the prestige whisky category. In Uttar Pradesh, ICONiQ is now the No. 2 brand, having crossed 1 million cases in just the first five months of this financial year. The brand witnessed significant improvement in market share in both the states of Uttar Pradesh and Haryana.

Allied Blenders and Distillers is an Indian-made foreign liquor company. The company offers four Indian-made foreign liquor categories: whisky, brandy, rum, and vodka.


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