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Senco Gold enters into Strategic & Marketing tie-up with August Jewellery
Apr-25-2025

Senco Gold has entered into a Strategic & Marketing tie-up with August Jewellery (AJPL) having omnichannel brand ‘Melorra’. The tenure of the agreement is till September 30, 2025.  

Under this agreement, all existing Company owned & Company operated (COCO) stores will be operated by Senco as Franchisee of AJPL, while the Franchisee owned & Franchisee operated (FOFO) and Franchisee owned Company operated (FOCO) stores of AJPL will become Senco’s sub franchisee. All the terms of conditions of existing Franchise agreement will remain same and Senco as Master Franchisee will be responsible for all commercial implication of such existing franchise agreements. 

Senco Gold is a pan-India jewelry retailer. The products are sold under its brand name ‘Senco Gold & Diamonds’. It primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. It also offers costume jewelry, gold, and silver coins, and utensils made of silver.


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