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Marico’s premium hair-nourishment brand launches unique campaign
Jan-18-2021

Marico’s premium hair-nourishment brand, Parachute Advansed, has launched a unique campaign, this Pongal. Parachute Advansed, which stands for nurturance and authenticity, once again emphasises the importance of hair and the role it plays in defining a woman’s identity, through this campaign. Showcasing different hair looks that exemplify different forms of expression, Parachute Advansed urges women to express their authentic self.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.

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