SECTOR
Orkla India’s business unit launches Protein Breakfast Range
Jul-17-2026

Orkla India’s business unit -- MTR Foods (MTR) has launched its Protein Breakfast Range, further strengthening its leadership in the breakfast category through consumer-led innovation. The MTR Protein Breakfast Range comprises Protein Rava Idli Mix, Protein Dosa Mix, Protein Upma Mix, and the 3-Minute Breakfast range featuring Protein Poha, Protein Khatta Meetha Poha and Protein Upma. Each serving delivers 10g of plant-based protein and features a clean-label proposition. 

Developed at MTR's Cuisine Centre of Excellence in Bengaluru, the range reflects MTR's continued commitment to reimagining Indian breakfast for modern lifestyles. The Protein Breakfast Range will initially be available across the top four metro cities through quick-commerce platforms and leading general trade outlets, with a phased expansion planned across India’s top 28 metros.

MTR's new Protein Breakfast Range makes protein consumption more convenient by integrating it into traditional breakfast formats that consumers already know and love. Fortified with plant-based protein and featuring no added preservatives, no maida, no palm oil and low-sodium salt, the range stays true to the authentic taste of consumers' favourite breakfast dishes while supporting more mindful food choices.

Orkla India is a multi-category Indian food company with operations spanning several decades, offering a diverse range of products that cater to every meal occasion, from breakfast and lunch to dinner, snacks and beverages and desserts.

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