SECTOR
Radico Khaitan launches coffee-infused rum
Nov-07-2025

Radico Khaitan has launched its coffee-infused rum, 1965 Spirit of Victory Espresso Coffee Premium Dark Rum. The new expression marks an exciting innovation in the company’s award-winning rum portfolio, debuting in Uttar Pradesh, with availability to follow in Jharkhand and Haryana. In recent years, coffee-inspired spirits have seen a steady rise in popularity across premium segments, especially among younger consumers seeking deeper, richer flavours. The coffee–rum space has been gaining momentum in urban centers, fuelled by evolving flavour preferences and an appetite for artisanal blends. 

With this launch, the company strengthens its premium rum offerings, appealing to consumers who value craftsmanship, flavour complexity, and contemporary indulgence. 1965 Spirit of Victory Espresso Coffee Rum will be priced at Rs 950 for 750 ml in Uttar Pradesh. It will be available in 750ml, 375ml and 180ml. With evolving consumer tastes, Radico Khaitan continues to innovate with blends that reflect depth, character and craft. The company remains committed to offering experiences that resonate with modern drinkers.

Radico Khaitan (RKL) is one of the oldest and the largest manufacturers of Indian Made Foreign Liquor (IMFL) in India.


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