SECTOR
Indo Count Industries’ arm launches iconic brand ‘Wamsutta’
Jul-11-2025

Indo Count Industries’ US subsidiary -- Indo Count Global has launched its iconic brand ‘Wamsutta’ as a direct-to-consumer brand, available exclusively at wamsutta.com in the United States. Acquired from Beyond, Inc. in April 2024, the Wamsutta brand is being reintroduced to the market with an updated product assortment and brand positioning designed to strengthen Indo Count’s presence in the premium segment of the U.S. home textiles market.

Founded in 1846, Wamsutta quickly grew to become a pre-eminent manufacturer in the United States and the largest weaving plant in the world by the late 19th century. Beloved by millions, the brand became a household name and a leader across the bedding and bath categories. The relaunch reflects Indo Count’s strategy to harness the power of legacy brands with deep-rooted consumer trust, repositioning them for scalable growth through digital and other channels. The new Wamsutta.com debuts with a curated selection of premium bedding and bath products focused on quality, simplicity, and timeless design. Indo Count’s deep commitment to quality, sustainability, and consumer-first service underscores every product offered.

The D2C model allows Indo Count Global to continue the brand’s mission to bring timeless comfort, thoughtful design, and enduring quality to the spaces where life unfolds, while owning customer relationships, gathering real-time insights, and building long-term brand equity through digital storytelling and product experience.

Indo Count Industries (ICIL) is the largest global home textile bed linen manufacturer. 

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